Privacy

What we collect

• The baby's name, and the names the baby calls their parents, exactly as you type them.
• The looks you choose for the characters.
• The birth date, time, city and weight.
• Your dedication and “From” name, if you add them.
• Your email address.
• If you sign in to see your orders: your email address again, for the sign-in link (there's no password).
• Any changes you make to your details with “Fix something” before you approve your proof, so we know what changed.

Payment is handled by Payhip (our checkout) and PayPal (who process the payment). We never see or store your card number. To confirm your payment, we receive the amount, the time and the email used at checkout.

Why we need it

• To make your film and the private page where you watch and download it.
• To email you about your order: a receipt, your proof to check (and one reminder if you haven't yet), when we start, a link when your film is ready, and one request for a review.
• To show your orders, proof and progress when you sign in with the email you ordered with.
• To fix anything that's wrong if you ask for a correction.

We never sell your details. We never use your film as an example unless you tick the box that says we may.

Where it's kept

Your details are stored securely with the service providers that run our website, database, emails and payments. Some of them may store data outside Singapore. Only J & L Studio can see your order.

When we delete it

Deleting happens automatically, every day:

• 90 days after we deliver your film (or refund your order), we delete your email address, the names, the birth details, the looks you chose, your dedication, your film and its private page. Please download your film to keep it before then.
• Unfinished orders that were never paid, and answers you didn't finish: after 30 days.
• What we keep for our accounts: the order number, the version you bought, the amount paid and the dates. None of this identifies you, and we keep it as long as the law requires for tax and accounting.
• You can also ask us to delete your details sooner.

The preview of your baby's name in the clouds is drawn in your own browser each time you look at it. We don't save a copy of it.

In your browser

While you personalise your film, your answers are saved in your own browser, so a refresh doesn't lose them. We also remember whether you chose light or dark mode. You can clear this at any time with the “Start again” link, or by clearing your browser's site data.

Your rights

You can ask to see the details we hold about you, to correct them, or to delete them. Email hello@dearlyseen.com and we'll reply within a few days.